Anthony Ervin, Olympic icon and USA Swimming Foundation supporter (via Twitter @AnthonyErvin)
The USA Swimming Foundation today unveiled a new look with a redesign of its primary logo and new logos for the Make a Splash initiative and the Make a Splash Tour presented by Phillips66. The new look spearheads the celebration of the USA Swimming Foundation’s 10th anniversary.
Since its inception in 2004, the USA Swimming Foundation has raised over $16 million to date to support is mission of saving lives and building champions. The Foundation’s Make a Splash initiative has also grown by leaps and bounds. The national child-focused water safety campaign features more than 600 Make a Splash local partners in every U.S. state and more than two million children have received the lifesaving gift of swim lessons since its origin.
“The new logo is a fresh visual combination of the USA Swimming Foundation’s mission of saving lives and building champions,” said Debbie Hesse, Executive Director of the USA Swimming Foundation. “The Make a Splash and Tour logos utilize the new Foundation logo and also incorporate the water drop icon that has become synonymous with the Foundation’s Make a Splash initiative.”
Olympic icon and USA Swimming Foundation Ambassador wearing the new logo (via Twitter @janetevans)
The new USA Swimming Foundation logo pays homage to the national governing body’s shield to signify the building champions’ side of the Foundation’s mission. The bottom portion of the new mark references the aqua blue of the original Make a Splash logo with a small wave of water to exemplify saving lives.
The new logos will be used in all USA Swimming Foundation materials and kicks-off the Foundation’s anniversary celebration.
Nathan Adrian, Olympic Gold Medalist (via Twitter @NathanAdrian)
About the USA Swimming Foundation
The USA Swimming Foundation serves as the philanthropic arm of USA Swimming. Established in 2004, the Foundation works to strengthen the sport by saving lives and building champions— in the pool and in life. Whether we’re equipping our children with the life-saving skill of learn-to-swim through our Make a Splash initiative, or providing financial support to our heroes on the U.S. National Team, the USA Swimming Foundation aims to provide the wonderful experience of swimming to kids at all levels across the country. To learn more, visit www.usaswimmingfoundation.org.
Olympic icon and USA Swimming Foundation Board Member (via Twitter @SummerSander_)
The USA Swimming Foundation’s Make a Splash initiative is a national child-focused water safety campaign, which aims to provide the opportunity for every child in America to learn to swim. Through Make a Splash, the USA Swimming Foundation partners with learn-to-swim providers and water safety advocates across the country to provide swimming lessons and educate children and their families on the importance of learning how to swim. The USA Swimming Foundation has invested millions of dollars to provide grants to qualified Local Partner learn-to-swim programs, to spread national awareness, and to bring together strategic partners to end drowning. To date, more than 2 million children have received the lifesaving gift of swim lessons through the USA Swimming Foundation Make a Splash Local Partner network, comprised of more than 600 qualified lesson providers across the nation. To learn more, visit www.usaswimmingfoundation.org/
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Brendan Hansen, Olympic Icon, Swim Coach and USA Swimming Foundation Board Member (via Twitter @BrendanHansen)
This release was provided to SwimSwam courtesy of the USA Swimming Foundation.