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Redefine Limitations Campaign wins 2015 Telly Award

The Telly Awards has named FINIS, The Factory Agency and Director, Hans Rosenwinkel as Silver Telly Award winners in the 36th Annual Telly Awards for their campaign titled, “Redefine Limitations” featuring Mallory Weggemann.

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3 Ways to Maintain your Strength In Swimming

Staying in better shape by maintaining your strength from one season to the next will help you manage preseason training better and set you up for a great training cycle. Let’s discuss three ways you can maintain your strength over the course of your break.

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Mecklenburg County Aquatic Center Hosts Arena Pro Swim Series in Charlotte

The Arena Pro Swim Series will be held at the Mecklenburg County Aquatic Center (MCAC) in Charlotte this weekend. MCAC has been known as one of those special places where fast swimming happens without a lot of glitz and glamour.

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Swim with Leila: Flip Turn Tips video

This time around, Vaziri walks viewers through the finer details of the flip turn, focusing on a tight tuck, a quick rotation and the role of your feet in producing a fast, technically sound flip turn.

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Coach’s Intel: ATOM’s Shaynah Jerrell Shares a Broken 200 Set

In today’s Coach’s Intel Shaynah Jerrell of ATOM shares a broken 200 set that she likes to use with her swimmers.

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Swimmers, Sweat, and Why You Need Electrolytes

In the water, the obvious indicators of dehydration are less apparent—excessive sweating, dry mouth, overheating, etc., so it’s easy to forget to drink fluids steadily throughout practice.

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3 Ways to Recover and Refresh Post-Season

3 Ways to recover and refresh between the short course and long course season.

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3 Exercises for Powerful Long Axis Strokes

Add the following exercises to your repertoire to individualize your strength program for the events that you swim. Begin by incorporating at least one or two of these stroke-specific exercises into each strength training session.

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Drill Video for – What All Great Breaststrokers Do (that the rest don’t)

In this video, Johns Hopkins freshman swimmer Gwynnie LaMastra demonstrates the “breaststroke connectedness” drill described in the article “What All Great Breaststrokers Do (that the rest don’t).”

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What All Great Breaststrokers Do (that the rest don’t)

The world of breaststroke has always been quirky, idiosyncratic, individualized, and just plain weird. These days, the variegation of breaststroke styles has gone wild. Here are the differing styles of elites…

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6 Things You Didn’t Know About Missy Franklin

Missy Franklin is one of the fastest swimmers on the planet. Here are 6 things you might not have known about “Missy the Missile.” #3 – She had a cameo in the movie “The Internship.” See video of the cameo here.

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8 Things You Didn’t Know About Olympian Nathan Adrian

His middle name is Ghar-jun, he appeared on MythBusters, and he’s got a street named after him in Bremerton. Here are 8 things you didn’t know about 100m freestyle Olympic Gold Medalist Nathan Adrian.

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