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Competitor Coach of the Month: Chris Plumb

Plumb put Carmel swimmers Alex Shackell (pictured) and Aaron Shackell on the U.S. Olympic team, earning him a spot on the American coaching staff in Paris.

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5 Benefits of Counting Your Strokes When Swimming

Counting your strokes is more than just a tool for swimming more efficiently. It’s also awesome for swimming mindfully, preparing for competition, and more.

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FINIS Set of the Week: IM Free For All

This week’s set was designed for those who are trying to add a little bit of IM into their workouts, but want to do it in moderation.

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Training and Support Received as a British Swim School Franchise Owner

The BSS comprehensive training and support program ensures owners have the resources to confidently manage all aspects of running a swim school from day one

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US Olympic Trials a Reminder to Focus on What You Can Control

US Trials were a proving ground for swimmers who were able to focus on the things they can control, and forget the rest.

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FINIS Set of the Week: Kick It Up A Notch

This week’s set is a good old fashioned kick set with a little bit of breath control at the end.

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Winning Life’s Gold Medal: Ten Valuable Life lessons from the Olympic Games

Olympic icon Gary Hall Sr. makes me feel lazy—in the most positive way. He is a reminder of how to live your life daily with purpose.

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British Swim School Adds New Location in Southern California

Owner Brittany Carr Seely Bringing Swim Instruction to Pasadena.

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FINIS Set of the Week: Cross Swim

Mix up your workout by adding in some land workouts into your swim!

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British Swim School Expands Presence in Colorado

Owner of newest franchise to offer lessons for adults as well as children.

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FINIS Set of the Week: Reasons I Cried In College

This distance set is designed to challenge you to change speeds, particularly from the 400 to 500-meter repeats.

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Daily Swim Coach Workout #971

SwimSwam’s daily swimming workout series is a collection of workouts written by coaches from a variety of backgrounds. All daily…

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Daily Swim Coach Workout #970

SwimSwam’s daily swimming workout series is a collection of workouts written by coaches from a variety of backgrounds. All daily…

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Competitor Coach of the Month: Joe Benjamin

Coach Benjamin has been building Rancho San Dieguito Swimming for nearly three decades, having been with the team since 1995.

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