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Arena signs Canadian Olympic open water medallist Richard Weinberger

Arena, one of the world’s leading swimwear brands and F3 Distribution, its Canadian exclusive distributor, are pleased to announce a new…

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SwimOutlet.com Awarded STELLAService “Elite”, Industry’s Highest-Possible Customer Service Rating

SwimOutlet.com, the web’s most popular swim shop, has been given the highest-possible “Elite” rating this past week by independent online…

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Lingering Chlorine

“The scientists at SwimSpray, LLC claim to have invented a simple, all-natural remedy for swimmers� longest standing problem: chlorine.”

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Meet Keith Haden, Owner and President of All American Swim Supply

Keith and Debbie Haden at the 2012 London Olympic Games. (Photo Credit: AASS)

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Why Do YOU Swim?

We all make the trip to the pool for a slightly different reason. What is yours? #whyswim

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Training for Long Course Breaststroke

There are a few differences between racing long course and short course events. The short axis strokes experience the largest shift between seasons.

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FINIS Hires New Controller, 9-Time Ironman

Editor’s note: the “controller” of a company is in charge of producing financial accounts, building budgets and forecasts, monitoring the…

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Alan Welco Will Be the New Managing Director of Sales at Finis

“Alan brings over 30 years of successful sales management experience from the high technology industry, including the last 13 years at KLA-Tencor.”

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Developing a Second Kick in Butterfly

All elite butterfliers have one thing in common: a great second kick. These few drills will help you master the art.

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Swimmers Hair, The Facts

“Green hair color comes from copper depositing. Look at the photo of this chemical isolated in a vial. Note the color similarity between this chemical and a swimmer’s green hair.” (Swim Photo Credit: DAS)

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Dissecting a Dolphin Kick

One of the most common stroke errors is the inability to use both sides of the dolphin kick. Sometimes this issue is hard to diagnose….

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Gift Ideas for Swimmers, SwimSpray’s Cyber Monday Experience

From Dr. Andrew Chadeayne, Inventor of SwimSpay: Swimmer Gift?  Gift for a Swimmer? “Gift idea for a swimmer?  These are…

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FINIS Announces Sponsorship with the University of Alabama Swimming Team

Swim News: “Dennis Pursley and Jonty Skinner aim to lead Alabama back to glory with FINIS.” (Swim Photo Credit: Vicki E)

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