FINA World Championships Promotional Videos Seek to Build Excitement, Instill Confidence in Swim Fans

FINA Has released a series of promotional videos ahead of the upcoming World Championships in Shanghai, China. Many of them are simply short “commercials” that offer publicity for meet sponsors. Two of the videos, however, are longer, and are labeled as “Trailers”. One is a 4-minute piece that serves to excite and connect the fan-base for the event. The second is a more significant, though still up-spirited, piece that outlines the food safety efforts that the Chinese government will implement and step-up (read more about the food safety concerns here).