Deepbluemedia, the water sports photography leader company, opens its archive in favor of the Italian Civil Protection Department (ICPD). The ICPD deals with emergency management, including national level disasters and catastrophes. The organization relies on over 5,000 local volunteer groups to help them carry out their work.
The company, founded by Giorgio Scala over twenty years ago, is recognized all over the world as a reference point for aquatic disciplines.
The shots of Giorgio and his team have always accompanied and witnessed the most exciting moments in the world of swimming. Just yesterday, during Federica Pellegrini’s charity auction, 4 Giorgio Scala’s photographic panels were sold for €9,900 ($10,861).
During this difficult period for Italy, due to the coronavirus pandemic, Deepbluemedia, who is based in Rome, has decided to raise funds for the Italian Civil Protection department.
To do so, the entire photographic archive is available at 1 euro per photo ($ 1.09)
The resolution available at this price is 1500 pixels, the Medium format.
Everyone can download and use the pics only for personal purposes without advertising of any kind.
The company has announced the initiative via Instagram:
As you know, photos are what we do best, our legacy. For you our photos are memories of great emotions; and for your audience they are a great source of inspiration and motivation.
For a whole month we will make our entire photographic archive available for 1 euro per photo (1500pixel resolution). We will donate the proceeds to @protezionecivileit to support them in this emergency we are going through.We hope that you will support our project which will also become yours. In this way we can help together.
Thanks to all of you guys. See you soon stronger than ever!
YOU CAN CLICK HERE TO BUY A PHOTO FROM DEEPBLUEMEDIA ARCHIVE
Several exponents of world swimming are making a contribution with beneficial initiatives to fight against global pandemic. Federica Pellegrini auction raised over 72,000$ (among the 59 items there were also photographic panels of Deepbluemedia). A raffle for Adam Peaty’s gold-medal-winning suit raised over $16,000 for the effort in Britain, while Katinka Hosszu and her Team Iron donated $4,500 to the efforts.