It has just been announced that ‘Globo’, the dominant media company of the 2016 Olympic Games host country Brazil, has secured Olympic broadcast rights within its nation through 2032.
In a statement released to the press today, the International Olympic Committee said that Globo was awarded the rights on a non-exclusive basis for free television, as well as on an exclusive basis for other media platforms including subscription TV, mobile and web-based.
With the year 2032 in mind, this agreement covers the 2018 Winter Olympics in Peyongchang, South Korea, the 2020 Summer Olympics in Tokyo, the 2022 Winter Olympics in Beijing, as well as the editions of the Games to be held in 2024, 2026, 2028, 2030 and 2032 in yet-to-be-decided locations.
This timeframe mirrors the deal that the IOC struck with NBC in 2014,which also runs through 2032. In that agreement, NBC also acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, internet and mobile. The agreement was valued at USD 7.65 billion, plus an additional USD 100 million signing bonus to be used for the promotion of Olympism and the Olympic values between 2015 and 2020.
Earlier this year, U.S.-based Discovery Communications gained broadcast rights throughout Europe for four Olympic Games stretching from 2018 to 2024. According to the IOC estimates at the time, that deal was worth €1.3 billion, or about $1.45 billion in U.S. Dollars.
Specific details of the just-announced deal with Globo, including the monetary value, have not yet been revealed. But, for additional perspective, Globo, Banderiantes and Rede Record secured the 2014 and 2016 Olympic broadcast rights back in 2009 for a total of $150 million, plus $40 million in media promotions.
Back in July we reported that, for the 2017-2020 Olympic cycle, estimates were pointing to the IOC already hitting the previous quadrennium’s revenue total of $4.1 billion. Russia, India and the Middle East have yet to even purchase broadcasting blocks, which will no doubt add to the total revenue figure for 2017 to 2020.
IOC President Thomas Bach stated that this lucrative agreement with Globo “demonstrates the confidence we have in Globo as Brazil’s leading media organization. It is also an expression of our confidence in Brazil and the Brazilian people.”