The “Olympic sports” community is roughly defined, but very close-knit. When Usain Bolt becomes the fastest man ever on land, swim fans feel a special connection, like they “get it.” They get the Olympic movement, the battle for attention in a market ripe with athletes making 10-million dollars a year complaining about having to practice. These so-called “Olympic sports,” united by the fact that the Olympics are their pinnacle, have a camaraderie and a brotherhood.
That’s why it was no surprise when the swimming community lashed out after their brothers-in-arms, Olympic wrestling, was voted out of the 2020 Olympics. This was a shot at the Olympic movement – a movement carried and carefully guarded by the athletes and their fans who are dedicated to these sports every day of every year, not by the IOC as they might like you to believe.
It was no surprise, despite this being tangentially a positive for swimming. Swimming is a cash cow of the Olympics, and the IOC has clearly drawn their line in the sand: the games are now about lining the pockets of organizers and their sponsors, and neither more or less than that. Swimming isn’t going anywhere, and in fact will continue to be pushed and prodded into the spotlight.
That doesn’t mean this feels right. Each of the 26 Olympic sports were on the chopping block. The modern pentathlon, which includes among its five events a 200 meter swim, was widely speculated to be the one to go. It was spared, likely because the event requires little cost from the IOC as they can use down-hours at the Olympic pools and other facilities.
Instead, we lost wrestling (which, in fairness, could be brought back as it now competes against previous cut sports like baseball and softball for a spot back in the 2020 schedule, though I wouldn’t hold your breath).
The IOC kept referring to the need to “streamline” the games. We’ve all heard complaints about certain sports awarding too many medals, but I personally have never heard anybody say “hey, we’ve got too many great Olympic moments, let’s cut out entire sports.”
Statement from the USOC Executive Board:
“We knew that today would be a tough day for American athletes competing in whatever sport was identified by the IOC Executive Board. Given the history and tradition of wrestling, and its popularity and universality, we were surprised when the decision was announced. It is important to remember that today’s action is a recommendation, and we hope that there will be a meaningful opportunity to discuss the important role that wrestling plays in the sports landscape both in the United States and around the world. In the meantime, we will fully support USA Wrestling and its athletes.”
Maybe we’re too out of the loop, and there’s some pressure to cut back on the amount of inspiration people draw from the games. At least until Kleenex becomes an official sponsor of Olympic tears of joy and sorrow.
You may have never watched Olympic wrestling, but I bet you know the names. Rulon Gardner, the American who ended the 13-year, undefeated run of Russian juggernaut Aleksandr Karelin in 2000. The American and the Iranian exchanging a heartfelt embrace on the Olympic podium, even while their countries are in the middle of a spitting-contest.
Now, we’re losing sports where this is the absolute top-of-the-mountain for hundreds-upon-thousands of fans and participants. Meanwhile, we’re adding golf. Golf is a fine game in itself, a historic game. If we’re realistic, though, the Olympic golf gold medal will be lucky to have a 5th-place position among the biggest annual golf tournaments. Some of the sports biggest names have already hemmed and hawed over whether they’ll participate in Rio when it comes on board, and that will continue until the Olympics comes anywhere near matching the million-dollar-plus purse that will be handed out at whatever nameless tournament runs the same weekend (the PGA hands out nearly $300 million in prize money each season alone).
Nevermind that these golfers have huge sponsorship agreements, and their brands won’t be able to use them in their normal run of ads for the lead-in to the Olympics, because of the brilliant rule 45.
Golf does come with deep pockets. Deep pockets from equipment manufacturers and the luxury brands that want to tap into the pockets of the prestige-seeking upper crust of the world. Deep pockets that won’t even notice the hands of the IOC dipping in.
It will take the place of wrestling: one of the original Olympic sports. Not just 1896 original. We’re talking about 776 BC original, before anyone could tell you that you can’t use the word “Olympic.” There are few sports that can compete with wrestling in terms of being the definition of an Olympic sport. Maybe the marathon. Pretty much anything track & field. And wrestling. Those are the Olympic sports, of all-time, forever.
Wrestling has given itself over to the Olympic movement and its rapid and sometimes painful commercialization. Now, the IOC has betrayed it. They’ve told wrestlers that they weren’t “good enough,” without much real explanation. It must be painful to know that you’re not good enough, and not be told why.
When baseball was cut, everyone got it. The pros wouldn’t come play, so the tournament was largely meaningless. Dragging softball down with them hurt. Everyone accepts basketball in the Games, albeit not a true “Olympic sport,” because the top athletes show up, they play hard, they go to swimming, they go to wrestling, and they engage themselves in the Olympic movement.
This is big. This is game-changing. For some, this is game-over.
Too late. haha.
Point 1. Amerio-centric accusation: USA influence is disproportionately weighted. Whether you or I or the IOC (they don’t) like it, the USA has greater influence over the Olympic movement. Because the majority of sponsorship and broadcasting revenues are generated in/by the USA.
If NBC can dictate when swimming finals are to be held, what makes you think they don’t have some influence (or at least some ability to track the popularity of events in viewership metrics or commercial placement interests) of what sports are highlighted or eliminated? This is based on viewership, or popularity. Or if you are unabashedly Amerio-centric, democratic. Wrestling may be popular in Turkey, but how much revenue or ratings does it bring in? The answer:… Read more »
Good and fair points, though I disagree (with some) because we are looking at this with different values.
Agreed USA runs the Olympics via the TOP programme thanks largely to NBC. No contest. But the Olympic movement is about expansion and inclusion. So the danger is a imbalance of NBC/USA influence distorting those values – IS THIS OK? Because Nation X can’t afford the broadcast rights that NBC can, does that make its (culturally) valued sports and athletes less valued as participants in the Olympics (assuming the sport meets every other criteria for inclusion)?
Regardless of dollars, if a sport is highly valued in one region, but not the USA, it should not be cast aside. As I… Read more »
It really is Gary Hall Jr! Search Dave & Gary on the site for more…
Josh, you make valid points as well. It’s a complicated issue, to be sure. However, I haven’t read much (anything, really) defending the IOC decision and felt compelled to offer some argument in favor of the decision, one that any fan of wrestling will be passionately blinded by. The IOC has a history of adding and cutting sports. Personally, I was crestfallen when they cut the plunge.
Yes, I’m Gary.
And whatever you do, don’t read the Dave and Gary column.
I’m sure participant and viewership numbers and trends are examined closely when making a decision like this. A history of low viewership positioned the poor TV time slots, not poor time slots are responsible for poor viewership. The downward spiral metaphor ensues.
The IOC does share money with the athletes. Unfortunately dispersed through a broken and sadly innefficient trickle down model, with so many organizations, national governing bodies and committees siphoning off the top along the way.
The IOC needs to provide more funding to the athletes. By trimming the fat and cutting sports that provide no return to the Olympic movement (I agree, pentathlon and quite a few other sports should go too) the IOC can better… Read more »
I like your comments regarding the IOC; spot on. But for 2 things. 1. You justify cutting a sport b/c people do not know the names of its athletes – that’s an Amerio-centric view (as you noted USA Swimming has done an exemplary job to grow and promote so it’s swimmers are broadly known). Perhaps in Russia, Iran, Turkey etc. these same level athletes are known and celebrated. And perhaps their swimmers less so (but that would not justify cutting swimming). In Canada wrestlers that medalled at the Olympics are household names. 2. Removing the fat/non revenue generating sports. If the Games turns simply to revenue focus, the entire program would shift to NASCAR, Poker, and Miss Universe so that… Read more »
If it was simply a case of popularity, Modern Pentathlon would never have gotten a reprieve over Wrestling. Wrestling is well ahead of MP in terms of both participation and popularity. Comparing Wrestling with swimming is irrelevant. It doesn’t have to prove it is one of the top 2-3 sports in the games (like swimming) to demonstrate it’s worthy of inclusion. It can make a case against many other sports however, including MP. You can lay some blame at the foot of the sports leaders. If Wrestling’s officialdom was guilty of anything it was complacency and hubris. Even when they were included on the list of potential cast offs they were too confident there was no danger assuming the other… Read more »
I think we mostly agree. Didn’t know Samaranch Junior had reins on modern pentathlon. It’s complicated, no question.
Good points. Yes MP popularity low relative to wrestling. Popularity across sports varies massively. Sometimes this is evident in skill level where depth is minimal, but sometimes not, in cases where it takes a very particular type of athlete to perform skill. The more specialized the skill the narrower the cohort. Context of that has to be considered though. Some sports are innate – run swim wrestling. Some are highly specialized – ski jumping, MP, 10 meter drive (not a lot of recreational ski jumpers these days b/c one error and you die).
Admittedly JAS Jr likely helped MP’s cause (can’t be sure). You are correct that the sport did a lot to remain relevant and it changed immensely… Read more »
Wrestling in Univ has seen some elimination for whatever reasons. In all newspaper and web articles no one mentions that US High School and Colleges they are not the same as the Olympic style. The plus of the sport is the fact that all size of athlete and body size does not keep you out. Hopefully it doesn’t affect what goes on in the US.
Gary Hall Jr: I like reading your comments. They are insightful.
What are your thoughts on the IOC, in general, being a non-profit organization? Do you think they should share more of the money with athletes? Do you stay in touch with Popov, who is a member of the IOC?
http://www.businessinsider.com/olympics-inc-inside-the-business-of-the-ioc?op=1
As a traditionalist, it is disappointing to see wrestling kicked out. But for all the outrage on social media, where were all these supporters demanding that olympic wrestling be shown at a more convenient time/place than Telemundo or CNBC at 2am during the Games? Where was the outrage or even disappointment that gold medal matches were relegated to tape delay on MSNBC Sports Network at 4pm on Wednesday…a channel many of us don’t even get or even knew existed! It is unfortunate that tradition means nothing for a part of the original Games, but the numbers during the actual competition (TV ratings, website views, ticket sales, merchandising, etc) don’t lie when it comes to the ACTUAL popularity of a sport.
This is not an IOC failure. It’s the responsibility of the sport’s governing body to promote and grow it’s respective activity. With such a rich history entwined with the Olympic movement (and the marketing catapult that the Olympics provides every four years) the sport failed, colossally, to effectively market itself.
Nearly every post has ” I never watched wrestling BUT…” This is the problem and the reason the sport was cut. Outside of Rulon Gardner can you name one other US champion wrestler in the past 100 years? Who won the greco style wrestling gold medal in the last Olympics? When 99% of the population can’t answer those questions, we’re looking at something irrelevant to today’s society. It should… Read more »
I understand your point, but I don’t think it’s a governing body issue. I’m sure every poster could say, “I’ve never watched X, but…” to 90% of the sports. I’m a casual Olympics watcher and I probably can’t name half of the Olympic events, let alone champions. But I DO know that wrestling is an event and I DO recognize and remember Gardner’s name; not because I avidly follow wrestling but because it’s an iconic “original” Olympic event. To keep using “modern pentathlon” as an example – I had to google it to see what the events even were. So which governing body failed more in this case?
They should’ve promoted women’s wrestling more, and enforced strict guidelines regarding uniforms. I like the women’s volleyball uniforms, they could’ve used those. Then they should’ve branched out like gymnastics has. You know, introduce new apparatus and such. They could’ve had mud-pit and jello-pit wrestling IN the Olympics. But no! They really blew it. We all lose.
While I don’t know much about how governing bodies maneuver to get IOC and television attention, I think the fact that Americans only know one wrestler by name shouldn’t be used as a marker of a whether the governing body has done a good job.
Outside the swimming community, you’d be hard pressed to find a person who could name more than 2-3 swimmers, and swimming is hugely popular with (American) television audiences and spends most of the first week of the Games in the spotlight. If 99% of Americans couldn’t name more than 2-3 swimmers, and swimming is the premiere event of 1/2 the Games, by your reasoning, swimming is even more irrelevant than wrestling. The fact that… Read more »
“99% of Americans couldn’t name more than 2-3 swimmers”
Mark Spitz
Tarzan AKA Johnny Weissmueller
Michael Phelps
Duke Kahanamoku
Dara Torres
Ryan Lochte
Jason Lezak
Matt Biondi
Janet Evans
Missy Franklin
Diana Nyad
the list goes on…
Please identify the source of your 99% statistic… without taking your underpants off.
The 99% is definitely way too high, but that said the only swimmers on your list who are current general population “household names” are Phelps, Lochte, Franklin, and MAYBE Lezak (better known as “the guy on the relay with Phelps who beat the French”) and Evans (a.k.a. “that swimmer who ran up the steps and handed the torch to Muhammed Ali).”
You are missing the point. Does swimming market itself better than wrestling? Yes or no?
No, I wasn’t attempting to address the larger point, just your list in that last post.
I have no clue, I haven’t really thought about it much yet. If I had to guess I’d probably agree with you and say swimming, though I don’t have any data either way. But popularity is not just about marketing. Swimming (along with running, the other signature Olympic event) found a niche in the Olympic theater because its one of the most popular sports that folks actually do, even when it’s usually just fitness/recreational, whereas very few people wrestle after they finish their brief school-age gym class requirement, if they even have that.
Wrestling is a one-on-one contest requiring levels of intimacy, skill,… Read more »
I have heard rumors that water polo may be on the chopping block. Has anyone heard anything on this?