“From London with Love” aptly describes Arena’s newest release; the exclusive “White Hot” POWERSKIN Carbon-Pro limited edition racing suit. The eye-catching “White Hot” suit was originally designed only for top swimmers competing in the London Olympics, and was worn by medalists from around the world. But now, thanks to incredible consumer interest and demand, Arena has produced a limited number of the suits (available now) for swimmers in the U.S.
The POWERSKN Carbon-Pro is the first racing suit to integrate carbon into the weave of the fabric to deliver intelligent muscle compression and unprecedented fit. Known for its unique structural and mechanical properties, the carbon fibre locks down when and where a critical stretch level is reached, while retaining the suit’s elasticity. This delivers a ramp-up in compression on those specific overextended zones, increasing support and control where and when they are needed without detracting from the swimmer’s mobility.
The POWERSKIN Carbon-Pro “White Hot” edition swimsuit is available for both men (starting at $400) and women (starting at $550) and can be purchased at www.arenausa.com or select retailers.
In addition to the new release, the business aspect of Arena is growing too. As college swimming gears up, many athletes are focusing on the challenges ahead. So are brands like Arena swimwear. Coming off the triumph and buzz generated at the Summer Olympics and given the post-Olympic double-digit surge in swimming popularity and participation, the previously under-the-radar brand is experiencing unprecedented growth.
Based on its recent performance successes – athletes wearing Arena suits captured a record 31 percent of the swimming medals in London – and the speed of innovation that is powering its surge worldwide, the brand has reason to be optimistic. Having just re-entered the U.S. market less than two years ago, Arena has already charged into the number two market share position in racing.