Courtesy of Kimberly-Clark
Following the arrival of new little brother Beckett Phelps, Boomer Phelps is taking on his new job as big brother by helping prepare the Phelps family to have fun and make memories in the water with Huggies® Little Swimmers®. Michael Phelps, the most decorated swimmer of all time, along with his wife, Nicole, are helping Boomer create the ultimate #WaterPlaybook for Beckett by sharing their best tips and memories for water play and safety.
Fun, informative videos from Huggies® Little Swimmers® will feature the entire Phelps family and show how they safely play in the water, from gearing up for Beckett’s first swim to fun water games like “Little Surfers” and “talk to the fish”. Families around the world are encouraged to share their own water play moments using the hashtag #WaterPlaybook.
“Sharing our love for the water with Boomer last year was very special for Nicole and me,” said Michael Phelps. “We are looking forward to enjoying the water as a family of four during Beckett and Boomer’s first summer together and are excited to partner with Huggies® Little Swimmers® to create the ultimate #WaterPlaybook for babies so they can be confident and comfortable in the water too.”
“Huggies® is thrilled to partner with the Phelps family again to encourage child parent bonding in the water,” said Rebecca Dunphey, president of Kimberly-Clark Baby and Child Care North America. “Whether having fun in the pool, running through sprinklers or enjoying a day at the beach, playing with water is great fun for parents and children alike.”
Huggies® Little Swimmers® swimpants are designed to help babies thrive during water play, featuring a unique absorbent material that doesn’t swell and easy open sides for a comfortable, adjustable fit.
The campaign will feature entertaining videos with Michael, Nicole, Boomer, and Beckett, along with ideas for families to safely play in the water all year long. The best moments will be shared in the 2018 Water Playbook, showcasing all the memories a family can build together with great water play and Huggies® Little Swimmers®.
Be sure to check out Michael, Boomer, and Nicole Phelps’ social channels, in addition to Huggies’ Facebook, Twitter, an
Courtesy of Kimberly-Clark